# Bespoke Software Development Company UK > Bespoke software development for UK businesses: web apps, internal tools, APIs and MVPs, designed and built by a small senior team in six-week cycles. Source: https://pixelhop.io/services/web-development/ --- Bespoke software development · UK # Bespoke software development for UK businesses Web development that ships fast. A bespoke software development company in Newquay, Cornwall, building web apps, internal tools and APIs for UK businesses. Mostly TypeScript and Node end to end, so the whole thing speaks the same language. [Talk to us](https://pixelhop.io/contact/) What you get ## Everything bespoke software needs to ship. A real web project is more than a stack of pages. It's a frontend, a backend, a deployment pipeline, and the unsexy bits that keep it running once real traffic shows up. Here's what we deliver. 01 ### A full web app Frontend, backend, and the bits between, built and shipped together. Mostly TypeScript on both sides so types travel with you from form input to database row. Deployed to your hosting, wired up to your domain, and ready for real traffic from day one. 02 ### APIs, services, and workers Custom APIs, background workers, and scheduled jobs built to do real work. Type-safe contracts between frontend and backend, queues for the heavy lifting, and the kind of error handling that survives a flaky third-party API. 03 ### Production deployment that scales Hosting and infrastructure designed for the traffic the product will actually see, not the traffic the brochure says it might. Scaling rules, caching, database connection limits, and the rate-limit guardrails that stop a viral moment from becoming a billing surprise. 04 ### CI/CD pipelines Automated tests on every push, branch previews so the team can review work in a real environment, and one-click deploys that don't require Slack incantations. Set up so the team can ship without ceremony. 05 ### Performance, SEO, and accessibility Fast pages by default. We design for Core Web Vitals, ship sensible image and font strategies, and set up the meta and structured data so search engines have an easy time. Accessibility is treated the same way: WCAG-compliant baseline, real keyboard and screen reader support, decisions made on day one rather than as a polish pass at the end. 06 ### Ongoing maintenance and feature work Web apps aren't ship-it-and-forget. Frameworks update, dependencies drift, new features turn up on the roadmap. Most engagements include an ongoing arrangement so the work continues at a steady pace after launch. #### 01: Discovery Refine your ideas and plan what will be launched in 6 weeks. #### 02: Kick-off We get cracking. Design, code, and AI work happen in parallel from day one. #### 03: Check-in On week 3 get ready for an exciting demo of progress. #### 04: Build & Iterate Continue work and integrate feedback from the check-in. #### 05: Pre-launch A check-in before launch to tie up loose ends and get ready. #### 06: Launch The big day is here, you idea is launched to the whole world. ### How we work ## 6 week product cycles that always launch. Build your vision with our 6-week product cycles. A small senior team, AI-amplified end-to-end, geared up to launch your idea in six weeks. Why 6 Weeks? It's the Goldilocks Zone - Striking the perfect balance between allowing enough time to build something meaningful, while being short enough to keep risks low! Whether its an MVP, prototype, or feature in a existing product, our 6 week cycles make sure you have something tangible at the end of the project. [Sounds cool! Tell me more](https://pixelhop.io/how-we-work/) #### 01: Discovery Refine your ideas and plan what will be launched in 6 weeks. #### 02: Kick-off We get cracking. Design, code, and AI work happen in parallel from day one. #### 03: Check-in On week 3 get ready for an exciting demo of progress. #### 04: Build & Iterate Continue work and integrate feedback from the check-in. #### 05: Pre-launch A check-in before launch to tie up loose ends and get ready. #### 06: Launch The big day is here, you idea is launched to the whole world. Use cases ## Bespoke software we build. - 01 ### SaaS web apps and dashboards Full product builds: marketing site, signup, auth, dashboard, billing, settings. Frontend, backend, and the data layer between, all built by one team so it actually hangs together. - 02 ### Marketing sites that convert Public-facing sites built around a clear story and a fast experience. Strong typography, considered motion, copy structures that earn the click, and the SEO and analytics groundwork so you can see what's working and iterate. - 03 ### MVPs and prototypes From idea to a shipped product, fast. We scope the smallest version that tells you whether the idea has legs, build it on a stack that won't need to be replaced if it does, and stay close after launch to take the next round of decisions with real data. If AI is at the heart of the idea, see [AI product development](https://pixelhop.io/services/ai-product-development/). - 04 ### Internal tools Custom apps that replace a sprawl of spreadsheets, scripts, and 'just ask Sarah'. Built with the same care as the public-facing product so the team can actually rely on them. - 05 ### Software you've outgrown When an off-the-shelf tool has become the thing slowing the team down, we build the version that fits how you actually work. Where a job is repetitive rather than bespoke, an [AI automation](https://pixelhop.io/services/ai-automation/) can be the cheaper fix. - 06 ### Custom APIs, services, and workers Backend-led work where the API is the product, or where the workers do the heavy lifting (data ingestion, scheduled jobs, payment flows, integrations). Type-safe, well-tested, and deployed on infrastructure that won't fall over. - [Got something different?](https://pixelhop.io/contact/): + Tell us about your use case. We'll come back with a straight answer about whether it's something we can help build. Sample work ## A glimpse of the work. A few artefacts pulled from real builds. Marketing sites, web apps, internal tools, and the APIs underneath. Marketing sites built around a clear story and a fast experience. Web apps where the frontend, backend, and data layer all hang together. CMS builds that work for the editors who actually use them. Custom APIs, services, and workers built to do real work in production. Recent work ## Real apps, in production. We build and run our own products on the same stack we use for client work. Every lesson about performance, scaling, and long-term maintenance gets folded back into what we ship for you. [All work](https://pixelhop.io/our-work/) [Building HeyYou a production AI security platform in 8 weeks](https://pixelhop.io/our-work/building-heyyou-a-production-ai-security-platform-in-8-weeks/): AI Automations AI product development AI HeyYou had a working AI prototype. Pixelhop built the launchable product: a multi-tenant platform with deep Axis camera integration, all live in 8 weeks. [Building Quantum, the Foremost continuous-improvement product](https://pixelhop.io/our-work/building-quantum-the-foremost-continuous-improvement-product/): Development Design Foremost teased Quantum at a trade show. Demand was overwhelming. We had three cycles to ship it across 22,745 sites and 2,098 cleaning companies. [Sussex University - Halogen](https://pixelhop.io/our-work/sussex-university-halogen/): Development Design Forecast the local impact of COVID-19 Pricing ## What it costs. Most builds run in six-week cycles at £34,000 + VAT. That's a small senior team designing, building and launching one clear outcome. Most web apps and internal tools fit in one cycle; bigger products run over two or three. Smaller one-off jobs are quoted individually at our day rate of £650 + VAT, even if it's only a couple of days' work. Not sure what you need yet? We start with a [discovery week](https://pixelhop.io/project-discovery/) (£3,250 + VAT) and finish it with a fixed-price proposal for the build. After launch, many of our clients stay with us on a monthly retainer for support and improvements. Hosting costs are separate. [Start a project](https://pixelhop.io/project-discovery/) FAQs ## Bespoke software development FAQs. When is off-the-shelf software the better choice? When an existing product already does most of what you need and your process can bend to fit it. Bespoke software earns its cost when the way you work is part of what makes you different, or when you're paying for several tools and gluing them together by hand. We'll tell you if we think you should buy rather than build. What's your tech stack? Mostly TypeScript and Node, end to end. We use the framework that fits the project (we lean on what we've shipped before), but the foundation stays the same so types and patterns travel between frontend and backend. Where a different stack genuinely fits the work better, we'll talk through the trade-offs before locking it in. Do you handle deployment and CI/CD? Yes. Production deployment, branch previews, automated tests on every push, and one-click deploys are part of the build. We also set up the scaling rules, caching, and rate-limit guardrails so the app holds up under real traffic. How do design and engineering work together? Tightly. Most of our projects run with a designer and an engineer (often the same person) collaborating from the first sketch through to the production build. Design happens in Figma when it helps, and in code when that's faster. The result is fewer hand-off gaps, fewer 'we can't actually build that' moments late in the project, and a frontend that matches the design because the same team built both. Do you keep working on the app after launch? Yes. Most engagements include an ongoing arrangement after launch: maintenance, framework and dependency updates, performance tuning, and new feature work as the product evolves. Pricing reflects an ongoing relationship rather than a one-shot project, so the app keeps getting better instead of slowly drifting out of date. How long will it take? We'll scope it honestly once we've talked through what you're trying to ship. A focused marketing site is usually a handful of weeks; a SaaS web app or MVP runs longer. We'd rather tell you a real number after a discovery conversation than promise a date that the work can't actually hit. How much does it cost? Most projects fit in one six-week cycle at £34,000 + VAT. Smaller jobs are quoted at our day rate of £650 + VAT, and a discovery week is £3,250 + VAT. See [What it costs](#what-it-costs) for the detail. Do you work with businesses outside Cornwall? Yes. We're based in Newquay, and most of our clients are elsewhere in the UK. We work remotely, with the kick-off, week-three check-in and launch on video calls. How do you handle our data? We're UK GDPR compliant. At the start of a project we agree what personal data the work needs, where it's stored and who can access it, and we build to that. Now booking ## Got software to build? Tell us what you're trying to ship. We'll come back with a straight answer. [Start a conversation](https://pixelhop.io/contact/)