# Pixelhop 4.0. Same Soul, Grown Up a Bit > A look at what changed and what stayed the same in our new website refresh. From keeping our Brighton-inspired brand colours to swapping the rabbits for real faces, here is how Pixelhop 4.0 reflects who we actually are now. Source: https://pixelhop.io/writing/pixelhop-4-0-same-soul-grown-up-a-bit/ --- [Back to writing](https://pixelhop.io/writing/) # Pixelhop 4.0\. Same Soul, Grown Up a Bit. Gemma / 19 May 2026 [AI](https://pixelhop.io/writing/tags/ai/) [News](https://pixelhop.io/writing/tags/news/) [Design](https://pixelhop.io/writing/tags/design/) A look at what changed and what stayed the same in our new website refresh. From keeping our Brighton-inspired brand colours to swapping the rabbits for real faces, here is how Pixelhop 4.0 reflects who we actually are now. We have been sitting with this one for a while. Building a new website when you run a studio is one of those things that always gets pushed to the bottom of the list. Client work comes first, and honestly, the old site was fine. But fine is not really good enough when the work you are doing has changed as much as ours has. So here we are. Pixelhop 4.0. ### What stayed I want to start here, because I think it matters. We did not throw everything out. Our brand colours are still there. The green is inspired by the railings along Brighton seafront, that slightly faded, characterful green that just feels like the city. It is ours, and it is not going anywhere. The pink is still there too. We are not a beige-and-sans-serif studio pretending to be something we are not. What we wanted was maturity, not a personality transplant. The new site feels more considered, more grown up, but it still has warmth. It still feels like us. ### What changed The rabbits are gone. I genuinely loved them. Pixel the rabbit was a big part of who we were for a long time, and letting that go was not easy. But something kept nagging at me. We are an AI studio. AI is already an abstract, faceless thing to a lot of people, and the last thing we wanted was a website that leaned further into that. We wanted the opposite. So we put our faces on it instead. Gem, Zef, Chris, Ella. Real people, based in real places, doing real work. That feels right for where we are now. The whole point of how we work is that it is human-led. It felt slightly odd to be hiding behind a cartoon bunny while saying that. The site also has a lot more imagery throughout now, which makes a real difference. The old one felt a bit sparse in places. This one breathes more, there is more to look at, more that gives you a feel for what we actually do and who we are. ### The bigger shift Beyond the visuals, the new site is honest in a way the old one was not quite brave enough to be. We are an AI product studio. That is the whole sentence. Not a web agency that does AI on the side, not a dev shop that has added AI to the service list. We build products where the intelligence is the point, and we have been doing that long enough now to have real opinions about what works and what does not. "Engineered AI. Not AI theatre." We mean that. There is a lot of noise in this space and a lot of things being sold as AI that are really just a thin wrapper around someone else's model. That is not what we do, and we wanted a site that made that clear. ### Why now Because it was time, honestly. The last couple of years have changed us more than any period in Pixelhop's history. We went from quietly experimenting with AI to being a studio people specifically seek out for it. The old site told the story of who we were becoming. This one tells the story of who we are. Same brand colours. Our faces instead of a rabbit. A bit more grown up, a lot more us. ### 0 Responses [Web Mentions?](#) Want to respond? [Tweet this post!](https://twitter.com/intent/tweet?via=pixelhopio&text=Pixelhop 4.0. Same Soul, Grown Up a Bit&url=https://pixelhop.io/writing/pixelhop-4-0-same-soul-grown-up-a-bit/) ### Tags [WebAR](https://pixelhop.io/writing/tags/webar/) [Hop Tips](https://pixelhop.io/writing/tags/hop-tips/) [Nuxt](https://pixelhop.io/writing/tags/nuxt/) [AI](https://pixelhop.io/writing/tags/ai/) [Typescript](https://pixelhop.io/writing/tags/typescript/) [Snipcart](https://pixelhop.io/writing/tags/snipcart/) [Be the Forest](https://pixelhop.io/writing/tags/be-the-forest/) [Gridsome](https://pixelhop.io/writing/tags/gridsome/) [TensorFlowJs](https://pixelhop.io/writing/tags/tensorflowjs/) [JAMstack](https://pixelhop.io/writing/tags/jamstack/) [Kubernetes](https://pixelhop.io/writing/tags/kubernetes/) [News](https://pixelhop.io/writing/tags/news/) [Side projects](https://pixelhop.io/writing/tags/side-projects/) [stack.earth](https://pixelhop.io/writing/tags/stack-earth/) [Strapi](https://pixelhop.io/writing/tags/strapi/) [Node.js](https://pixelhop.io/writing/tags/node-js/) [Tailwind UI](https://pixelhop.io/writing/tags/tailwind-ui/) [Vue.js](https://pixelhop.io/writing/tags/vue-js/) [Three.js](https://pixelhop.io/writing/tags/three-js/) [VuePress](https://pixelhop.io/writing/tags/vuepress/) [Spicy Tips](https://pixelhop.io/writing/tags/spicy-tips/) [Design](https://pixelhop.io/writing/tags/design/) [Business](https://pixelhop.io/writing/tags/business/) [Development](https://pixelhop.io/writing/tags/development/) [AI](https://pixelhop.io/writing/tags/ai/) ### Subscribe. Like what you’re reading? Sign up to receive our updates straight to your inbox. No spam, unsubscribe anytime! ### Related posts. [All writing](https://pixelhop.io/writing/) [AI](https://pixelhop.io/writing/tags/ai/) [AI agents](https://pixelhop.io/writing/tags/ai-agents/) [Business](https://pixelhop.io/writing/tags/business/) 09 Nov 2026 #### What we learned from 67 agent readiness audits We checked 67 websites for agent readiness: who has an llms.txt, who blocks AI crawlers, why Shopify stores do well, and how much traffic ChatGPT sends. 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