
What is WebMCP? Why it matters for websites and AI agents
A practical guide to WebMCP, how it differs from MCP and browser automation, and what we learned connecting Chat Thing to page-declared tools.
Jozef
AI agents that ship.
An AI agent development company in Newquay, Cornwall, building custom AI agents for UK businesses. Trained on your data, wired into your systems and built to do real work.
Talk to usA real agent needs more than a model and a prompt. It needs tools it can call, content it can trust, evaluations that catch regressions, and a team that maintains it. Here's what we deliver.
A fully built agent, deployed to your stack with monitoring, evaluations, and a clear hand-off, and ready to handle real traffic from day one.
Agents only work when they can actually do things. We connect them to your APIs, data sources, and SaaS tools (CRM, ticketing, billing, internal services) so they can take action as well as answer questions.
Retrieval-augmented generation tuned to your content, your tone, and your edge cases. We set up the ingestion pipeline so your agent stays current as your docs and data change.
Automated evaluations so you know whether changes make the agent better or worse. Hard guardrails on the things that matter: escalation rules, refusal cases, audit trails.
Conversations, tool calls, costs, latency, success metrics. So you can see what your agent is doing in production and where it needs improvement.
Agents need looking after once they are live. We support and tune them after launch, with pricing set up for an ongoing relationship rather than a one-off project.
Build your vision with our 6-week product cycles. A small senior team, AI-amplified end-to-end, geared up to launch your idea in six weeks.
Why 6 Weeks? It's the Goldilocks Zone - Striking the perfect balance between allowing enough time to build something meaningful, while being short enough to keep risks low!
Whether its an MVP, prototype, or feature in a existing product, our 6 week cycles make sure you have something tangible at the end of the project.
Sounds cool! Tell me moreCut first-response time to seconds and only escalate the conversations that actually need a human. Trained on your help docs, ticket history, and product behaviour so answers stay accurate and on-brand. Our own Chat Thing runs support agents for businesses every day, and what we learn there goes into client builds.
Your team's instant answer to 'where's the doc on…?'. It searches what you've written down across Notion, Confluence, Drive, and Slack, and links back to the source so nobody has to take its word for it.
Agents that live where your customers, community, or team already do. The same agent runs inside the chat platform, so nobody needs a new tab or another login.
Real-time voice agents for inbound support, outbound calls, and discovery. Fluent enough that callers don't realise they're talking to one. Connected to your CRM, calendar, and ticketing.
The AI feature that's already on your roadmap, designed and shipped inside your product instead of bolted onto the side. We handle prompt design, retrieval, evaluation, and the UX so it feels native. If the agent lives inside your existing product, this overlaps with our AI integration services.
Tell us about your use case. We'll come back with a straight answer about whether it's something we can help build.
We build our own AI agents alongside client engagements. Every lesson here gets folded back into the work we do for you.

Chat Thing is our first in house product that allows users to create magic AI chatbots
HeyYou had a working AI prototype. Pixelhop built the launchable product: a multi-tenant platform with deep Axis camera integration, all live in 8 weeks.
An AI grant scraping pipeline that turned a year of manual review into minutes per grant.

A practical guide to WebMCP, how it differs from MCP and browser automation, and what we learned connecting Chat Thing to page-declared tools.
Jozef
Pixelhooks records every HTTP request sent to a throwaway URL and lets you program exactly what it sends back - a see-both-sides scratch endpoint for building against webhooks and agents, with an MCP server so your assistant can drive it.

Our first real-world test of Anthropic's Fable 5: running inside Claude Code, it autonomously rebuilt a messy, already-deployed prototype onto our production stack in a single afternoon. Hugely impressive and near-faultless, but slow and notionally pricey, which raises a real question once API pricing lands.
JozefMost builds run in six-week cycles at £27,000 + VAT. That's a small senior team designing, building and launching one clear outcome. Most agents fit in one cycle; bigger products run over two or three.
Smaller one-off jobs are quoted individually at our day rate of £650 + VAT, even if it's only a couple of days' work.
Not sure what you need yet? We start with a discovery week (£3,250 + VAT) and finish it with a fixed-price proposal for the build.
After launch, many of our clients stay with us on a monthly retainer for support and improvements. Model, API and hosting costs are separate, and you can see them on the cost dashboard from day one.
A meaningful prototype runs in 1–2 weeks. A production-ready agent typically takes 4–8 weeks from kickoff, depending on how many tools it needs to call and how strict the evaluation bar is.
We're model-agnostic and work with Claude, GPT, Gemini, and open-source models depending on the job. Same for orchestration: Vercel AI SDK, custom stacks, the Anthropic Agent SDK, MCP servers, whatever fits.
A chatbot replies. An agent acts. Agents have tools they can call (your APIs, your databases, third-party services) so they can do real work. Book a meeting, refund an order, escalate to a human, update a record. We build the second kind.
Anywhere your users already are. We've shipped agents into web chat widgets, Slack, Discord, Telegram, WhatsApp, real-time voice calls, and embedded inside products as native features. The brain stays the same; we wire it up to whichever surfaces fit your workflow.
Yes, and we keep working on them after launch. We write the initial prompts, set up an evaluation harness so prompt changes can be measured against real conversations, and tune them as the agent meets real users. Most engagements include a regular prompt review post-launch.
Context engineering is the work of getting the right information in front of the model at the right moment. Your docs, your tool descriptions, the user's recent activity, the screen they're looking at. It's usually 80% of the difference between an agent that feels useful and one that feels generic. We design retrieval pipelines, tool schemas, and prompt structures so the relevant context is always there without overwhelming the model.
If the job is a fixed sequence of steps with no judgement involved, a plain AI automation is cheaper and more reliable. Agents earn their keep when the work needs decisions, tools and back-and-forth. We'll tell you which one you need.
Most projects fit in one six-week cycle at £27,000 + VAT. Smaller jobs are quoted at our day rate of £650 + VAT, and a discovery week is £3,250 + VAT. See What it costs for the detail.
Yes. We're based in Newquay, and most of our clients are elsewhere in the UK. We work remotely, with the kick-off, week-three check-in and launch on video calls.
We're UK GDPR compliant. At the start of a project we agree what personal data the work needs, where it's stored and who can access it, and we build to that.
Tell us what you're trying to ship. We'll come back with a straight answer.
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